Henri Uduku is a brand that has stepped away from the cutting table and stripped itself back to its core essence, staples for men and women. They have spent the last few years dressing men and women, offering them excellent tailoring and sartorial choice with a heavy hand of minimalism. Clothes that are unassuming in the real world but whose craftsmanship is felt by the wearer. The brand has come a long way since its first flirtations with womenswear and now, they return, worldly wise and experienced as they present their Spring 2018 collection themed ‘Freudian’. This collection remains true to the core aesthetics of the Henri Uduku brand while celebrating youth and elasticity of personality that vital phase allows.

They understand that no one is ever just one thing and with ‘Freudian’, they attempt to express that multiplicity through striping, flares and tiny design quirks like deconstructed zipper closures and smocks with open backs and a scoop neck. They celebrate multiplicity through layering, introducing their first explorations of outerwear, 3/4 sleeved military-inspired jackets to sate their preoccupations with structure and order while acknowledging the very specific needs of millennial sensibilities. They court maximalism in this season’s only prints; jumbo polka dots, couched within each other like a frenzied dream.

According to the brand, “Freudian” teases the edge of propriety, testing its tension without ever breaching the circle, it is norm-core for the non-conformist, staples for the adventurer, a collection made with you in mind.” The brand positioned itself, ready to take chances, and has delivered effortlessly.

Photography Courtesy:

Photographer: @22.jumpstr|Styling:@mruduku

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