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JADEN SMITH TEAMS UP WITH G STAR RAW FOR ‘FORCES OF NATURE’

G-Star RAW has unveiled the Forces of Nature collection which is a series of sustainable pieces designed by Jaden Smith.

Dedicated to the beauty and power of nature, all the styles in the Forces of Nature collection have been engineered with sustainable materials and design innovations developed by G-Star RAW, including the first ever Cradle to Cradle Gold Level Certified™ denim fabric.

Jaden said, “G-Star is at the forefront of denim and sustainable denim technology in fashion, which is why I wanted to collaborate with them. It’s thought out from the very beginning of the process, from the denim fabric to the dyes to the waters being reused and recycled, to the washes – all of these different things is what made me decide to be part of G-Star.”

The collection comprises three different colourways and complementary print stories:

WATER: The Blue Colorway

This part of the collection depicts the power of water – using the world’s first Cradle to Cradle Certified™ Gold G-Star Denim Fabric, whose chemistry presents 0 risk for people and planet. This denim consists of 100% organic cotton and features the cleanest indigo technology which uses 70% less chemicals, requires no salts and has no salt bi-product, thus leaving a clean and recyclable water effluent.

EARTH: The Ecru Colorway

The ecru story represents the earth and its creatures and is executed using only raw organic cotton and no dye whatsoever, making the fabric highly sustainable and recyclable.

ECLIPSE: The Black Colorway

This colourway presents the eclipse, one of nature’s most dramatic events, and is made out of the most sustainable black denim ever developed by G-Star. It represents the brand’s holistic approach to fabric design, using 100% organic cotton fibre and eco-friendly black dyestuff.

By applying a specific dyeing technology, G-Star is saving 52% water, 65% energy, 71% CO2 and 14% chemicals, compared to conventional black denim.

In addition to the denim pieces, all three colourways hold T-shirts and sweatshirts, which have been engineered with organic cotton. These items were digitally printed, which is the most sustainable printing process available.

The collection is now available online.

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