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A LOOK INTO THE MESSAGE BEHIND BALMAIN’S DESIGNS FOR #BEYCHELLA

Beyoncé’s Coachella headlining set is already the stuff of legends, but her magnificent costumes deserve a second look because they’re stunning and layered with meaning.  Beyoncé is known for her incredible costumes, but for the Coachella show, they were truly on a different level. And there’s a reason why: the costumes were designed by Olivier Rousteing of Balmain.

Her first look was a regal, ancient Egypt-inspired cape with a crown that referenced Queen Nefertiti, a motif that Bey is currently exploring with her spring 2018 merch. The intricately beaded cape dazzled in shades of black, silver, and gold, with Afrofuturistic patterns zig-zagging across the length of the costume. It was a moment.

Bayonce Balmain

The yellow hoodie (which is sadly not for sale) and jeans combo? That look is a homage too, to her comfy gear in the “7/11” music video. And the boots! The Christian Louboutin iridescent fringed boots recall a drum major’s boots, which are meant to captivate the eye as the band marches in step. Every band nerd in the audience clutched their heart in happiness at this reference.

Balmain Beychella

Olivier collaborated with stylist Marni Senofonte to bring Beyoncé’s vision to life. She reportedly was looking for a “military” style but within the show’s HBCU theme. He designed all five of her costumes, the costumes for Michelle Williams and Kelly Rowland during the Destiny’s Child reunion medley, and the garments for the 200-person army of backup dancers. If that sounds like an enormous project, consider that Rouseting reportedly also only had a few weeks to complete this job. Talk about impressive!Balmain Beychella

Photography Courtesy:

Balmain

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