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#TRADTUESDAY: VLISCO’S NEW CAMPAIGN CAPTURES THE STYLISH AMAZONS OF BENIN AND THE TRADITION OF ASO EBI

Powerful women, strong and independent – with an inner glow that echoes the beauty of their personal nature and the nature that surrounds them. Vlisco’s new campaign was shot in Benin, capturing the radiance of its women and the fascinating tradition of aso ebi with the latest Vlisco Dutch Wax collection, New Traditions.

The campaign is a celebration of thriving women. With aso ebi, women of all ages dress in the same fabric design, each uniquely tailored to weave their personal flair into the fabric of the group’s life. These women are making a statement to the world with the New Traditions collection – “I am because we are”. The new and classic prints honour both the unity of each individual and the group.

Fashion designers

Style Temple, Grace Wallace, Pepita D, Casterman, Esperancia Mode, Fathma, Ideal Mode Couture, Elisha Couture, Rafiou A.

Jewellery & styling

Chyba Jewelry

Photography Courtesy:

Vlisco

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