CÎROC luxury vodka has launched a new collaboration with Italian fashion house Moschino. The collab was revealed last night at Milan Fashion Week. The brand’s creative director Jeremy Scott was joined by influencers, including Africa’s very own: Nigerian music superstar Wizkid, South African artist Cassper Nyovest and media personality Thando Thabethe.
The collab also features American models Jasmine Sanders and River Viiperi in this super-cool campaign. Moschino is known for being the cheekiest of the luxury brands. The bold designer label is known for its fun collaborations – and what’s more fun than mixing luxury vodka with luxury fashion?
The collab will include a limited-edition bottle design. The celebrations will take place in the super-sexy destinations of Brazil and Ibiza. It is all about bringing together two brands that are united by their distinctively playful approach to fashion.
Jeremy launched the collaboration ahead of his Moschino show, which is being held tonight. We were so excited to see our girl Thabooty and our fave local rapper Cassper included in this exciting project. The launch of the collaboration stopped traffic in Milan, with a riot of fun, colour and celebration. Tune into the live-stream tonight to see Thando, Cassper and Wizkid strut their stuff on the Moschino runway!
The same squad of style icons will join Jeremy for a whole year of events. The partnership will touch down in Brazil for NYE, and will head to Ibiza with Wizkid. The celebrations will set the fashion world alight – there will be custom-built cocktails and experiences personalised by the influencers. The limited-edition CÎROC bottle, which is designed by Jeremy Scott himself, will be revealed soon.
Renowned as ‘the people’s designer’, Jeremy’s fun and eclectic designs are definitely loved by all.